Until a few weeks ago, I was always an Uber rider and never tried Lyft. But in light of all the bad crap that has happened at Uber over the past few months, I decided to give Lyft a try. Here are some thoughts about my experience with both platforms. Mobile app user interface Both apps offer […]
Check out my guest blog post on ThornTech.com: The Shift to Mobile Video and TV – When Will Mass Cord Cutting Happen? Despite all the money I spend on cable TV, I find myself watching more and more video and TV on my laptop, iPad, and mobile phone. But even with all of the TV viewing […]
Check out my guest blog post on ThornTech.com – Is Text Message Marketing Dead? With the continuing increase of smartphone adoption, rising popularity of mobile messaging apps, and more and more people using their smartphones to access social media sites, where does that leave text messaging in businesses’ mobile marketing mix? I hope you enjoy […]
Check out my guest blog post on ThornTech.com about augmented reality and how wearable hardware may bring AR to the masses. Augmented reality has been a hot but primarily experimental technology. Will wearable AR hardware usher the technology to the mainstream? I hope you find this interesting! Image credit: Leonard Low
Check out part 2 of 2 of my blog series on ThornTech.com: Mobile Social Commerce – What’s Going to Happen Next? I make some predictions about what may happen with MoSoCo in the future, how technologies will evolve, and how retailers and brands will implement them. You can find part 1 here: The Rise of Mobile […]
Check out my guest blog post on ThornTech.com about the rise of mobile social commerce. This is part 1 of 2 and provides an overview of the growth of MoSoCo and what’s happening now. In part 2, coming soon, I’ll make some predictions about what may happen with MoSoCo in the future. I hope you […]
Check out my guest blog post on ThornTech.com about the pros and cons of white-label software development. White-label product and service relationships can be mutually beneficial to both marketers and software developers, but there are some things to consider before jumping in. I hope you find this interesting!
“I just got back from swimming in the pool, and the water was cold…significant shrinkage!” – George Costanza, “Seinfeld” Everything is getting smaller and shorter by the minute. True to Moore’s Law, we now have powerful computers in the palm of our hands. Our primary forms of communication are now 160 and 140 characters long. […]
Check out my guest blog post on ThornTech.com about how marketers failed to effectively integrate mobile into their Super Bowl ads. If you spent $4 million for a 30-second spot, wouldn’t you want to continue the conversation with viewers after the ad ends and milk that spent money for all it’s worth? Find out who […]
Check out my guest blog post on ThornTech.com for a high-level overview of mobile analytics. Many business leaders aren’t leveraging mobile data to the fullest extent. Here’s an overview of how to get started and the key metrics to measure. I’m sure we’ll revisit mobile analytics in more detail in the future. I hope you […]