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Guest Blog Post About How Marketers Failed to Effectively Incorporate Mobile Into Their Super Bowl Ads – On ThornTech.com
Check out my guest blog post on ThornTech.com about how marketers failed to effectively integrate mobile into their Super Bowl ads.
If you spent $4 million for a 30-second spot, wouldn’t you want to continue the conversation with viewers after the ad ends and milk that spent money for all it’s worth? Find out who effectively incorporated mobile and social into their ads, and who ultimately failed.
I hope you find this interesting!
What’s your version of winning the Super Bowl?
I’m a big NY Giants fan, so I was totally pumped when they won the Super Bowl this past Sunday. But as I watched the Super Bowl parade yesterday and saw all the players’ and fans’ happiness, I thought to myself – What’s the normal person’s equivalent of winning the Super Bowl?
We’re all professionals at something, just not a professional athlete at the highest level and the biggest stage. I think of the times that I’ve felt really good after accomplishing something, and I bet it pales in comparison to what Eli Manning or Tom Coughlin felt. What’s the career equivalent for people like you and me? Is it landing a big sale, getting that promotion or completing that big project successfully? I’m not sure it compares to lifting the Lombardi trophy over your head. Or if you’re an entrepreneur, maybe it’s selling your company or filing that IPO? I should ask Mark Zuckerberg soon.
Maybe it’s something personal, like getting married or having a child? I don’t know, I haven’t done either of those. Or maybe buying that shiny new luxury car or big house, which signifies that you made it? Who knows.
So what is it? Have you ever felt such a sense of accomplishment that you felt that you won the Super Bowl of your world, and if so, what happened? Let me know!
